What many observers underestimated is the speed of transformation. From limited adoption, the industry has seen significant scaling throughout emerging industry.

An important finding emerges from our reporting: what succeeded yesterday rarely succeeds now or tomorrow.

Organizations that focus too much on specific tools and not enough on culture and capability often struggle the most.

What traditional thinkers failed to anticipate is how quickly of adoption. From limited adoption, organizations have experienced rapid scaling throughout the entire industry.

Key Insights

• Industry guidelines are transforming the way that organizations handle data privacy.
• The sophistication of contemporary platforms requires new skills from engineering teams.
• The path forward is less driven by particular platforms and more on team capability.